Analytics Overview
Real-time performance metrics
calendar_today
July 2026
payments
+12.4%
Total Revenue
KSh 184,200.00
shopping_cart_checkout
+4.2%
Average Order Value
KSh 2,840.00
trending_up
-0.8%
Conversion Rate
3.24%
Sales Performance
KSh 12k
KSh 18k
KSh 15k
KSh 24k
KSh 19k
KSh 16k
KSh 21k
MonTueWedThuFriSatSun
Top Categories
Beds & Frames
58%
Sofas & Lounge
32%
Dining Sets
10%
KSh 2,840.00
Acquisition Sources
Where your customers are discovering Forma.
public
Social Media (Instagram/Pinterest)
42.5%
search
Organic Search (Google)
31.2%
mail
Email Campaigns
18.3%
Top Selling
Nordic Oak Bed Frame
142 Units Sold
KSh 2,450
+18% growth
Velvet Modular Sofa
98 Units Sold
KSh 4,100
+5% growth
Walnut Dining Table
56 Units Sold
KSh 1,890
-2% decay